We had a blast with agents at the HawkSoft User Group (HUG) National Conference earlier this month at the Omni La Costa Resort & Spa in Carlsbad, CA! Attendees loved the event, with 96% saying they were “extremely likely” or “very likely” to recommend a colleague attend the national conference in the future in HUG’s post-event survey. Most attendees rated the general sessions, keynote speaker, and breakout sessions “excellent” (the highest score), with the welcome reception, HUG Lab, and exhibit hall also scoring as some of the top-rated features of the event.
Take a look at our overview of what happened at this year’s conference, with photos and quotes from attendees.
In this article:
"There is no doubt in my mind that the HUG conference stands far above any other similar insurance industry event. The obvious care and attention to detail placed on every aspect of the event by the organizers and the complete buy-in by the HawkSoft team confirm for me that these will always be a good investment of my time and resources.
The networking opportunities provided guarantee many chances to build and strengthen key relationships for me that I would have never had a chance to make otherwise. The variety of vendors provide so many resources to improve my agency, and ultimately the many opportunities to learn is my ultimate favorite part of HUG. Anyone who has not attended HUG has missed out greatly."
- Andrew Kadera, Allco Fullerton Insurance
The conference included a number of powerful general sessions presented by HawkSoft, industry speakers, and leadership experts.
The first general session was presented by keynote speaker Alan Stein Jr., a leadership speaker, acclaimed basketball coach, and author of “Raise Your Game.” He highlighted three areas we can focus on to maximize our individual performance, no matter our role:
Alan also shared what he calls the three pillars of self-awareness:
Habits
He shared the surprising fact that half of all the things we do each day are habitual activities. He invited the audience to ask which habits are taking us closer to our goals, and which are distractions.
Mindset
Alan discussed how to have what he calls a “winner’s mindset:” rather than blaming, complaining, or making excuses, simply focus on doing the best you can with what you have and where you are.
Focus
He stressed the importance of being present in the moment (or being where your feet are) and focusing on what’s important now (WIN). He reminded the audience that attitude is a choice, and while we can’t control how we feel, we can control the way in which we respond to those emotions.
Click the arrow on the right side of the photo to scroll through more pictures!
The first HawkSoft general session was led by Sean Hawkins, co-founder and Chief Product Officer of HawkSoft. With this year being the first conference where there were attendees live on the new HawkSoft 6 cloud platform, Sean started by talking about the differences of the new platform, and how agencies can successfully navigate the changes to the system and their workflows.
He also showed several of the reimagined areas and new workflows in HawkSoft 6, including Tasks and Log Notes, Quick Reports, and more. He also invited Britnee Blanco from HawSoft’s Product Development Team to the stage to show off the new agency-level commission workflows and reports that are now available in HawkSoft 6, and give attendees a sneak peek at the agent-level commission features that are nearing completion in development.
On Friday, attendees had the chance to hear from some additional speakers in the first general session. First was Mick Hunt, an agency owner and leader in “insurance RevOps,” which combines the power of marketing, sales, and service to maximize revenue growth. He spoke about how independent agencies can find opportunities for success despite the hard market.
Mick spoke about several opportunities for growth in commercial lines including cyber insurance, Directors & Officers, and professional liability. He also shared thoughts about tailoring the customer experience to modern consumers by being digital-first, offering a personalized experience, and providing clear and honest communication.
The second half of the session was led by Rushang Shah, HawkSoft’s Chief Marketing Officer, who spoke about the power of storytelling. Rushang discussed the ways stories have been used throughout history and their unique ability to merge facts with emotion, sharing the surprising statistic that people are 22 times more likely to remember facts if they are part of a story.
Rushang shared several stories from his own rich tapestry of life experiences, demonstrating how stories both make us who we are and help us to interact and connect with others. He related this to the business world, illustrating how we can use the power of storytelling to create frameworks to share who we are with others.
In this session, HawkSoft leaders Paul and Sean Hawkins, Rushang Shah, and HUG 2024 Chair Brent Thurman discussed items that are on HawkSoft’s roadmap for the future, allowing attendees to vote on which items they felt were most valuable. The panel then took comments from the audience on the top features, facilitating a discussion around what would be most helpful for agents in each area.
The top-voted items from the session included automated communications, automatic logging of emails, and integrated intake forms/quote sheets. Attendees had a chance to hear from multiple agencies and points of view, while getting a peek behind HawkSoft’s curtain at the inherent complexities of creating solutions for these problems that will work for the wide variation in agency processes.
Attendee feedback:
One of the highest-rated features of this year’s conference was the wide variety of breakout sessions presented by agents and HawkSoft employees. There were 34 unique breakout sessions held, many of which focused on hot industry topics including AI, growth during the hard market, VAs, agency acquisition and perpetuation, promoting good mental health at the agency, and more.
There were also a wide variety of sessions on both HawkSoft 5 topics (reporting, accounting, HawkLink, etc.) and HawkSoft 6 features (Tasks, Download Center, Quick Reports, and more). Attendees enjoyed being able to learn from experts and other agents about the topics that were most relevant to their role and interests in the agency.
Attendee feedback:
One of the best parts of any HUG National Conference is the HUG LAB that’s available throughout most of the event. Attendees can come to the lab to ask questions about HawkSoft 5 or 6 and get hands-on training or demos from HawkSoft employees on how to use features or configure workflows for their agency. Attendees loved having the chance to talk to HawkSoft staff face to face and get help with questions or issues.
Attendee feedback:
On Friday, there was a dedicated time slot for solution circles, where agents could meet up in groups to discuss topics of interest. It was a great chance for attendees to meet other agents, network, and share ideas with their peers. HawkSoft employees and leaders also joined in to listen and get feedback from agents on their pain points and suggestions.
This year, solution circle were held on 25 different topics including:
Attendee feedback:
The exhibit hall at the conference gave attendees a space to learn about and speak with 62 different companies. Agents had the opportunity to talk to existing technology partners and learn about new technology solutions for their business. HawkSoft and HUG are grateful to all our fantastic partners who attended and contributed to the atmosphere of education and collaboration at the conference. You can take a look at all HUG partners here.
We’d like to extend a special thanks to HUG’s platinum and premier sponsors that made this event possible!
Platinum sponsors:
Premier sponsors:
Attendee feedback:
While education is a huge component of HUG, one of the best parts of HUG National Conference is having opportunities to meet old and new friends, network, and have fun together! This year there were many chances to enjoy the beautiful Omni La Costa resort, starting with a golf tournament for agents, partners, and HawkSoft and HUG team members on Wednesday before the official start of the conference.
The “Havana Nights”-themed welcome reception on Wednesday night gave agents a chance to meet and mingle while enjoying live music, dancing, delicious food and drinks, and a “hat bar” where attendees could get a hat customized with their choice of fun patches.
Attendees also enjoyed a cocktail hour on Thursday afternoon, and had plenty of time to explore the resort’s amenities including pools, a spa, restaurants and bars, shopping, and the surrounding beaches and beautiful scenery of Carlsbad.
Attendee feedback:
HawkSoft is honored to contribute to and participate in HUG events like this year’s national conference. We’re especially grateful for HUG Executive Director Amelia Jach, Project Manager Jennifer Thompson, and this year's HUG National Conference Chairman Brent Thurman , as well as the whole 2024 HUG National Planning Committee, the HUG Board, and all the HUG members and HawkSoft employees that helped make this year’s conference special.
The HUG 2024 National Conference Planning Committee
Whether or not you attended this year, we hope you’ll join us at future HUG events! HUG will be holding an Owner’s Retreat in Vail, CO, this fall on September 26-28, and will also be offering one-day regional meetings in cities across the country this fall:
Stay tuned for more details on these events – watch for registration details in May!
In 2025, HUG will hold its first National Conference at sea, on a cruise from Orlando to the Bahamas! Space is limited for this special event, so register now to secure your spot and get the best price. Watch the highlight video below, and learn more about the 2025 HUG Cruise here.
If you haven’t attended a HUG event yet, please join us! Membership in the HawkSoft User Group is free (register here), and you’ll get access to tons of great resources like a template library and monthly webinars about HawkSoft. HUG is a great way to learn from and interact with other agents who use HawkSoft!
This was my first experience as an agency owner at the HUG conference, but it will not be my last! Organized with great speakers, vendors, and community in the industry. Very impressed overall!
Conference attendee
Learn more about HUGRegister to be a HawkSoft User Group member and take advantages of great resources like webinars, templates, events, and more! |