---
title: 2025 Hawk's Nest Leadership Retreat
description: See what happened at the 2025 Hawk's Nest Leadership Retreat in Vail, Colorado.
image: https://blog.hawksoft.com/hubfs/Retreat%20header.png
---

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[November 24 2025](https://blog.hawksoft.com/2025-hawks-nest-leadership-retreat)

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# 2025 Hawk's Nest Leadership Retreat

[![](https://blog.hawksoft.com/hubfs/Retreat%20header.png)](https://blog.hawksoft.com/2025-hawks-nest-leadership-retreat)

In addition to the [HUG Regional Meetings](https://blog.hawksoft.com/2025-hawks-nest-leadership-retreat) across the country this fall, the [HawkSoft User Group](https://hawksoftusergroup.org/) (HUG) held its second Hawks Nest Leadership Retreat in Vail, CO, in October. Nearly 70 agency owners and executives attended this year, as well as 19 HUG Sponsors. Like last year, the retreat was a great success, with 85% of attendee responses saying they are extremely likely to attend another Hawks Nest retreat in future. Attendees loved the intimate environment, with chances to discuss topics especially relevant to agency leaders. We want to share a recap of the event, as well as some pictures and quotes from attendees!

 

![Agent discussions](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Agent%20discussions.jpg?width=1200&length=1200&name=Agent%20discussions.jpg)

*Attendees talk and enjoy the Vail surroundings*

![Agent with vendor](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Agent%20with%20vendor.jpg?width=1200&length=1200&name=Agent%20with%20vendor.jpg)

*An attendee toasts with a HUG Sponsor*

![Sean with attendees](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Sean%20with%20attendees.jpg?width=1200&length=1200&name=Sean%20with%20attendees.jpg)

*The Hawkins family mingle with attendees*

![Agents talk 3](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Agents%20talk%203.jpg?width=1200&length=1200&name=Agents%20talk%203.jpg)

*Attendees converse*

![Agents at sunset](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Agents%20at%20sunset.jpg?width=1200&length=1200&name=Agents%20at%20sunset.jpg)

*Attendees enjoy the beautiful sunset*

![Agents by fire](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Agents%20by%20fire.jpg?width=1200&length=1200&name=Agents%20by%20fire.jpg)

*Attendees enjoy the fire*

 

 

## **Thursday afternoon**

Activities started on Thursday with opening remarks, then an agent panel Q&A session on practical agency use cases for logs, tasks, and activity tags in HawkSoft 6. Next was an agent-led session on HawkSoft tips, tricks, and hidden gems, as well as lightning rounds with HUG Sponsors to learn about agency solutions.

The day ended with a welcome reception and dinner groups, giving attendees the chance to meet and mingle.

 

## **Friday**

Friday had a full schedule, starting with an optional hike in the morning for those who wanted to explore the beautiful mountain surroundings. The morning sessions included interactive presentations and workshops from agent leaders on topics like leadership, teams, and creating a strong culture.

In the afternoon, there were sessions on topics like virtual assistants and mastering chaos, followed by discussion groups based on the wins and struggles of the attendees. The night ended with s’mores and drinks by the fire after dinner!

 

## **Saturday**

Saturday started with an optional soundbath and yoga before breakfast. There was an interactive session about planning and tracking agency finances, as well as an agent-led session on building a smarter technology stack. The event was wrapped up with think tank session for the future of HawkSoft, led by HawkSoft leaders Paul and Sean Hawkins and Rushang Shah.

 

 

![Discussion group 3 - small](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Discussion%20group%203%20-%20small.jpg?width=1200&length=1200&name=Discussion%20group%203%20-%20small.jpg)

*Attendees speak in discussion groups*

![Agent panel - small](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Agent%20panel%20-%20small.jpg?width=1200&length=1200&name=Agent%20panel%20-%20small.jpg)

*An agent panel shares ideas with attendees*

![Rushang presenting - small](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Rushang%20presenting%20-%20small.jpg?width=1200&length=1200&name=Rushang%20presenting%20-%20small.jpg)

*HawkSoft leader Rushang Shah speaks to attendees*

![Presentation - small](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Presentation%20-%20small.jpg?width=1200&length=1200&name=Presentation%20-%20small.jpg)

*Attendees learn about HUG's new mentorship program*

![Vendor - small](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Vendor%20-%20small.jpg?width=1200&length=1200&name=Vendor%20-%20small.jpg)

*Attendees learn about agency solutions from HUG Sponsors*

![Think Tank board sticky notes - small](https://2877886.fs1.hubspotusercontent-na1.net/hub/2877886/hubfs/Think%20Tank%20board%20sticky%20notes%20-%20small.jpg?width=1200&length=1200&name=Think%20Tank%20board%20sticky%20notes%20-%20small.jpg)

*Ideas brainstormed during the HawkSoft Think Tank session*

 

 

---

**Feedback from attendees:**

*“I loved how the sessions involved everyone to chime in and ask/answer questions. It felt very much like a collaboration vs. just listening to the speaker. Small group settings were also very nice!”*

 

*“The layout is great with speakers, networking, and panels. I love that this event is for decision makers of agencies and geared toward leadership, agency efficiency, and team building, and not just training around HawkSoft.”*

 

*“Overall, an excellent event. Great people, great organization, and always soooo impressed that the HawkSoft team (Paul, Sean, and others) attend and offer their insights.”*

---

 

 

## Thank you for making Hawk's Nest an unforgettable event

We want to thank HUG, the planning committee, and the agent and HawkSoft presenters who put in the time to make this event possible, as well as the partners who attended. We look forward to continuing to have leadership retreats to help HawkSoft agencies drive success and stay ready for the future!

 

 

 

| ### More 2025 HUG Events *See the recap from HUG's 2025 Fall Regional Meetings in 7 cities across the country!* [![  Read now  ](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2877886/25315d69-3054-4ad1-8030-8563d5b1b3ac.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2877886/25315d69-3054-4ad1-8030-8563d5b1b3ac) |
| --- |

 

 

 

 

 

![HawkSoft Marketing Editorial Team](https://blog.hawksoft.com/hubfs/hawksoft-bird-blue.png)

### Author: HawkSoft Marketing Editorial Team

Have ideas for content? Want to share your expertise on our blog? Email us at marketing@hawksoft.com.

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