--- title: HawkTalk | Rushang Shah description: As Chief Marketing Officer, it’s my privilege to communicate our values, inspirational story, and what makes HawkSoft unique. Our customers and employees are our two biggest stakeholders. They put their trust in our people and products, and it’s our responsibility to be custodians of this trust and deliver experiences that position our stakeholders for success. --- - [Home](http://hawksoft.com/) - [Product](https://www.hawksoft.com/agency-management-system/) - [Agency Management System](https://www.hawksoft.com/agency-management-system/) - [Feature Tour](https://www.hawksoft.com/agency-management-system/tour/) - [Service That Delights](https://www.hawksoft.com/agency-management-system/wow/) - [Conversions](https://www.hawksoft.com/agency-management-system/conversions/) - [Why HawkSoft](https://www.hawksoft.com/why-hawksoft/) - [Agency Stories](https://www.hawksoft.com/stories/) - [About Us](https://www.hawksoft.com/about/story/) - [Our Story](https://www.hawksoft.com/about/story/) - [Core Values](https://www.hawksoft.com/about/core-values/) - [Leadership](https://www.hawksoft.com/about/leadership/) - [Partners](https://www.hawksoft.com/about/partners/) - [Careers](https://www.hawksoft.com/about/careers/) - [Support](https://www.hawksoft.com/support/) - [Contact Support](https://www.hawksoft.com/support/) - [Submit Support Ticket](https://www.hawksoft.com/support/ticket/) - [Join a Support Session](https://www.hawksoft.com/support/join/) - [System Requirements](https://www.hawksoft.com/support/system-requirements/) - [Download Center](http://download.hawksoftinc.com/) - [Resources](https://www.hawksoft.com/guides/) - [Carrier Downloads](http://hawksoftinc.com/agency-management-system/carrier-downloads) - [HawkSoft University](https://www.hawksoft.com/university/index.html) - [HUG (HawkSoft User Group)](https://www.hawksoft.com/hugs/index.html) - [Referral Program](https://www.hawksoft.com/referrals/index.html) - [Shows & Conventions](https://www.hawksoft.com/shows/index.html) - [Guides & Brochures](https://www.hawksoft.com/guides/index.html) - [Contact Us](https://www.hawksoft.com/contact/) - [Blog](https://hawksoft.com/blog/) ## [HawkTalk Blog](https://blog.hawksoft.com/) ## Industry insights for independent insurance agencies   [![Blog author](https://blog.hawksoft.com/hubfs/HawkSoft%20-%20Oct%202017/image/cropped-cropped-HawkSoft-Square-Logo.png)](https://www.hawksoft.com/) ## Rushang Shah ![](https://blog.hawksoft.com/hubfs/rshah.jpg) As Chief Marketing Officer, it’s my privilege to communicate our values, inspirational story, and what makes HawkSoft unique. Our customers and employees are our two biggest stakeholders. They put their trust in our people and products, and it’s our responsibility to be custodians of this trust and deliver experiences that position our stakeholders for success. Find me on: ### Recent Posts [May 18 2023](https://blog.hawksoft.com/when-spreading-misinformation-about-a-competitor-backfires) - [Tweet](https://twitter.com/share) [3 Comments](https://blog.hawksoft.com/when-spreading-misinformation-about-a-competitor-backfires#comments-listing) [Core values](https://blog.hawksoft.com/topic/core-values) ## [When spreading misinformation about a competitor backfires](https://blog.hawksoft.com/when-spreading-misinformation-about-a-competitor-backfires) This morning, our inboxes were flooded with emails from our amazing customers. They were forwarding to us an email that they had received from another company selling an agency management system... [Read More](https://blog.hawksoft.com/when-spreading-misinformation-about-a-competitor-backfires) [August 29 2018](https://blog.hawksoft.com/labor-day) - [Tweet](https://twitter.com/share) [1 Comment](https://blog.hawksoft.com/labor-day#comments-listing) [industry topics](https://blog.hawksoft.com/topic/industry-topics) ## [Labor Day - "hard work" in the modern era](https://blog.hawksoft.com/labor-day) [![labor-day-what-is-hard-work](https://blog.hawksoft.com/hubfs/labor-day-what-is-hard-work.jpg)](https://blog.hawksoft.com/labor-day) *This article was originally posted on [LinkedIn](https://www.linkedin.com/pulse/labor-day-what-hard-work-rushang-shah/).* Our forefathers knew the meaning of hard work. They didn’t have a choice. Tilling fields, milking cows, carrying bale, chasing chickens, and walking to... [Read More](https://blog.hawksoft.com/labor-day) [All posts](https://blog.hawksoft.com/all) Search this site on Google Search ### archives - [partner content (73)](https://blog.hawksoft.com/tag/partner-content) - [HawkSoft news (70)](https://blog.hawksoft.com/tag/hawksoft-news) - [industry topics (68)](https://blog.hawksoft.com/tag/industry-topics) - [Automation (45)](https://blog.hawksoft.com/tag/automation) - [insurance perspectives podcast (27)](https://blog.hawksoft.com/tag/insurance-perspectives-podcast) ### Follow Us - - - ### you might also like ![](https://blog.hawksoft.com/hubfs/AI%20header%20-%20sm.jpg) [How to Implement AI at Your Independent Insurance Agency](https://blog.hawksoft.com/how-to-implement-ai-at-your-independent-insurance-agency) [Read More](https://blog.hawksoft.com/how-to-implement-ai-at-your-independent-insurance-agency) ![](https://blog.hawksoft.com/hubfs/HelpPortal_Home_border.png) [The HawkSoft Help Portal: Your New All-in-One Help Resource](https://blog.hawksoft.com/help-portal-introduction) [Read More](https://blog.hawksoft.com/help-portal-introduction) **Address** 1230 SE 3rd Ave Canby, OR 97013 **Phone** 866-884-4680 **Hours** Monday – Friday | 6:00AM – 5:00PM Pacific Standard Time [© Copyright 2017 HawkSoft, Inc. 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