Managing Your Digital Presence: Jump Suit Group & Fitts Insurance Podcast Recap

The Insurance Perspectives Podcast involves contributors outside of HawkSoft. The participants' views are entirely their own and may not reflect the views of HawkSoft.

This recap of the Insurance Perspectives Podcast provides highlights from the two episodes about HawkSoft Partner Jump Suit Group. We interview Scott Smith of Jump Suit Group and Chris Fitts of Fitts Insurance, an agency that utilizes their solution. Scott and Chris discuss how tools can help insurance agencies manage their digital presence, including their website, SEO rankings, lead nuturing, and more. 

In this article:

• Part 1: Jump Suit Group (Scott Smith)

• • What is your reason for participating in the independent agency channel?
  • What one aspect of your product or company that draws agencies in and keeps them working with you?

• • What is the hardest part of working with insurance agencies?
  • What is the best part of working with insurance agencies?

• Part 2: Chris Fitts (Fitts Insurance)
  • Tell us about your agency
  • What was your agency looking for when you first encountered this solution?
  • What is your agency able to do with this product that you couldn't do before?
  • What is one thing you would change about the product if you could?
  • How would you describe the value that the product brings to your agency?

Part 1: Jump Suit Group (Scott Smith)

Watch the video podcast - Part 1

Question 1: Why does your solution exist? What is your reason for participating in the independent agency channel?

• Scott Smith says Jump Suit Group helps independent insurance agencies with digital marketing and lead‑generation, acting like a “general contractor” that assembles the right website, SEO, paid search, and content plan for each agency’s growth goals and budget.
  
  
• He emphasizes agency ownership of the digital assets. Websites, content, and rankings accrue to the agency for long‑term value rather than remaining leased on a vendor platform.
  
  
• Jump Suit Group helps agencies create descriptive product pages with Q&As optimized for Google and AI searches. This helps with local SEO, driving traffic to the website and capturing leads via simple forms.

“Every insurance agent is different. Our job is to help leverage all the digital tools that are out there and build the best model for each specific agency to reach their goals.”  

Question 2: If you had to pick one aspect of your solution that draws in and keeps agencies working with you, what would that be and why?

• Scott says their clients stay because they see measurable results: month‑over‑month keyword growth, traffic, and lead conversions mapped to written premium and ROI.
  
  
• Clients also appreciate retaining full ownership of assets even if they leave, unlike some providers where you “lease” your website and it stays with the provider.
  
  
• He feels a website functions as a 24/7 producer, with lead capture essentially paying for the marketing investment.

“If we part ways with a client, everything we've built for them they can continue to benefit from. A lot of website providers aren't structured like that. We look at it as if we were an independent agent: how would we want our digital presence structured?”

Question 3: What is the hardest part of working with insurance agencies?

• Scott notes agents are busy, often in the weeds servicing accounts and relying on community referrals. It can be difficult to help them understand the value of shifting to a digital mindset.
  
  
• Agencies can sometimes be impatient to see the results, while it takes some time to build up SEO and organic traffic from a new website. Agencies tend to realize the value once they can see the ROI of more leads coming in.
  
  
• He also cautions against “tool sprawl.” Jump Suit Group helps agencies audit their tech stack to focus spend on assets that actually drive value and move sales before layering more automation.

“It might take a few months for the leads to start coming in. Being able to tell that story ahead of time and show agents early results that are correlated to future lead generation really helps."

Question 4: What is the best part of working with insurance agencies?

• Scott loves the relationship‑driven nature of the industry. Agency owners are eager to help one another and their communities, which makes the work rewarding.
  
  
• He has built many personal friendships with clients, and knows they’re there for him if he ever has a questions or anything he needs.

“Every insurance agent I meet is very connected to their local community. It is so based on relationships. Being able to grow my network over ten years with all these impressive people has been my favorite part of growing Jumpsuit Group."

 

Question 5: How does Jump Suit Group work with HawkSoft?

• Scott explains they start by connecting website forms directly into HawkSoft so every web lead can be added with a click and tracked using the agency’s existing workflow.
  
  
• Their Kangaroo tool is a light CRM‑style layer that integrates with HawkSoft to map prospects to pipeline stages and automate communications to segments.
  
  
• Chris Fitts feels the integration with HawkSoft is a game-changer: client communications are logged back into HawkSoft so account managers can see the history without extra data entry.
  
  
• Scott shares that Jump Suit Group does more than websites: they offer help with social media, paid ads, video creation, reporting and analytics, and more.

"If someone submits a form on your website, the agent is going to get that notification and click a button and that information is going to get added to HawkSoft."  

Part 2: Chris Fitts (Fitts Insurance)

Watch the video podcast - Part 2

In this episode:

• Tell us about your agency
• What was your agency looking for when you first encountered this solution?
• What is your agency able to do with this product that you couldn't do before?
• What is one thing you would change about this product if you could?
• How would you describe the value that this product brings to your agency?

Question 1: Tell us about your agency. How long have you been in the business, and how did you get into the business? Do you have any specializations? What gets you excited about insurance?

• Chris Fitts shares that Fitts Insurance is a third‑generation independent agency founded by his grandfather in Massachusetts in 1932, and bought by him and his brother in 2019.
  
  
• The agency now has over 20 employees and has an even 50/50 split between personal lines and commercial lines.
  
  
• He reflects on navigating the evolution over the years from paper processes to digital downloads, email, and now integrated marketing and automation.

“I love what we do. It's not just selling insurance, it’s protecting people's livelihoods, their property, and putting them back together when disaster happens. It's a good feeling to be able to help people like that."

Question 2: What was your agency looking for when you first encountered this solution?

• Chris wanted a stronger, SEO‑driven web presence that the agency had control over. They had gone through several different website providers that had been bought out or didn’t provide the level of flexibility the agency needed.
  
  
• Jump Suit Group has helped the agency automate client touchpoints at scale so staff can respond faster and spend more time advising clients.
  
  
• Scott appreciates how much insight Chris has provided on how workflows should be set up to best meet the needs of agency users.
  
  
• Chris shares that one of the reasons he moved to HawkSoft in 2022 was for its flexible integrations with vendors like Jump Suit Group, allowing agencies to customize their tech stack.

“Having somebody that you know and trust to manage that tech stack for you on the client communication and marketing side of things gives you significant peace of mind. You know that you're not wasting money or time."  

 

Question 3: What is your agency able to do with this product that you couldn't do before?

• Chris loves having automated renewal outreach set up, where targeted lists receive timely emails with calendar links, appointments get set without phone/email ping‑pong, and the notes are auto‑logged in HawkSoft.
  
  
• He feels the multi‑channel communication options for clients (emails, voicemails, texts) increase touch frequency without manual staff effort.
  
  
• These efficiencies free account managers from back‑office tasks so they can focus on more impactful activities.

“We can automate renewal emails, take it off the to-do list from our account managers. The email goes out and the client can schedule a call to discuss. That's one simple thing that saves us a lot of time." 

Question 4: What is one thing that you would change about the product if you could?

• Chris has few complaints, but suggests Jump Suit Group could set up a more structured cadence for regular meetings, as he finds he doesn’t dedicate time to it if it’s not on his schedule.
  
  
• Scott welcomes the feedback, noting they’ve shifted from weekly standing meetings to an open‑door approach, but see the value of a more consistent structure.

Question 5: How would you describe the value that the product brings to your agency?

• Chris loves the peace of mind of knowing his digital presence is being managed without him needing to drive it. He  receives monthly reports to monitor their traffic and leads.
  
  
• He feels Jump Suit Group is able to tailor a marketing approach for both his personal and commercial segments, which have different needs.
  
  
• Partnering with a responsive team that manages SEO, ads, social, and automations helps Fitts Insurance compete with direct insurance and deliver a smoother client experience.

“Having a company like Jump Suit Group on the marketing side of things really helps us compete in the online marketing space and provide a better experience to our clients."