Changes to HawkSoft Text Messaging due to 10DLC

 

HawkSoft has finalized changes to HawkSoft Text Messaging in order to comply with the new 10DLC policies established by wireless carriers to regulate business texting through local 10-digit numbers. See an explanation of 10DLC policies here.

Subsequently, the following changes will go into effect for all agencies using HawkSoft Text Messaging starting on 9/1/21:

 

$20/month fee per agency for HawkSoft Text Messaging

10DLC policies allow wireless carriers (Verizon, AT&T, etc.) to charge a number of additional fees—including per-message surcharges, one-time brand and campaign registration fees, monthly campaign fees, and non-compliance fines—to texting platforms (such as HawkSoft Text Messaging) that use business texting on 10DLC routes. Learn more about the fees associated with 10DLC here.

In order to cover these additional costs, HawkSoft will charge a monthly $20 fee per agency for HawkSoft Text Messaging, with no limit on users or the number of texts that may be sent. This monthly fee will be added to all HawkSoft invoices received on or after 9/1/21. Agencies who do not wish to pay this monthly fee must cancel HawkSoft Text Messaging before 9/1/21.

 

Additional information required to register agencies with The Campaign Registry (TCR)

Wireless carriers are requiring texting platforms to register each brand (i.e., agency) and campaign (type of messages sent) with The Campaign Registry (TCR), a sanctioned third party that establishes common standards for 10DLC messaging. Learn more about brand and campaign registration here.

HawkSoft is requiring all agencies with texting enabled to submit the necessary registration information by 9/1/21 in order to continue using HawkSoft Text Messaging. All agencies who enable HawkSoft Text Messaging in the future will be required to provide their registration information before texting is enabled. HawkSoft makes this process as easy as possible for your agency by submitting the registration to TCR once you provide the required information through the 10DLC Registration Form.

Once you submit the form, you will receive an email from HawkSoft once your registration is complete (may take 2-5 business days). We encourage you to submit the form as soon as possible to ensure your agency is registered in a timely fashion and your texting service is not disrupted.

   Submit 10DLC Registration Form  

 

Main Number Texting now available on request

As a benefit for your agency, HawkSoft now allows your agency to request to use your main agency phone number for texting, rather than a separate number as you do currently. This allows you to have one phone number for both calling and texting clients, and makes it easier for clients to recognize messages from your agency.

On the 10DLC Registration Form, there is a place for you to request Main Number Texting if desired. HawkSoft provides a white glove service to personally assist your agency with this process. Please be aware of the following information about requesting Main Number Texting:

  • HawkSoft will contact agencies in the order requests were submitted  (may take 7-30 business days after submitting the form) to begin the process of obtaining your agency’s phone number for texting. We recommend you submit the form as soon as possible so that you can reserve your place in the queue.

  • HawkSoft will work with your agency to obtain your phone number from the service provider and/or any other service utilizing the number for texting. The timeline for this process may vary depending on the service provider, the agency's individual needs and circumstances, and other factors. There may be some cases in which a number cannot be obtained from the provider for use by HawkSoft Text Messaging. 

  • A one-time non-refundable setup fee of $99 will be added to your agency’s HawkSoft invoice after the number has been confirmed functional for texting. You will not be charged the fee if the number cannot be obtained for texting use.

  • Your opt-ins and texting history from the previous number will still be visible in HawkSoft after you have been transitioned to your agency number. However, please be aware that if customers send texts to your previous texting number, you will no longer receive them. We encourage you to make all texting customers aware that your agency's texting number has changed.

 

Self-service Cancellation for HawkSoft Text Messaging

If your agency does not wish to pay the monthly fee or provide the required registration information, you must cancel HawkSoft Text Messaging before 9/1/21, at which point you may download a free copy of your texting history if desired. If you do not either cancel or provide the needed registration information by 9/1/21, your texting service will be disabled and you will no longer be able to download a copy of your texting history.

Instructions for cancelling HawkSoft Text Messaging

  1. In HawkSoft, go to the gear icon in the top right corner and select Marketplace.

    HSTM_Settings_Marketplae

  2. Go to the HawkSoft Text Messaging section and click the Manage button. Then, on the HawkSoft Text Messaging page, click the Manage Subscription button. 

    HSTM_ManageSub


  3.  On the HawkSoft Text Messaging Settings page, click the Cancel HawkSoft Texting link underneath Manage Subscription

    HSTM_Cancel


  4. Follow the prompts to download a copy of your text message history and attachments if desired and confirm cancellation of your texting service.
    Note: We strongly recommend you download your text message history and attachments, as all texting data will be deleted from HawkSoft servers once you cancel. 

    HSTM_Cancel_Step2_unnumbered



Contact us for help

If you have any questions about these changes to HawkSoft Text Messaging or need help submitting your registration information or cancelling HawkSoft Text Messaging, please contact our texting team at texting@hawksoft.com. Our goal is to make these updates as easy as possible for your agency so you can continue to use all the powerful features of HawkSoft Text Messaging!

 

 

 

Submit registration information for your agency today! 

   Submit 10DLC Registration Form  

 

 

 

 

HawkSoft Marketing Editorial Team

Author: HawkSoft Marketing Editorial Team

Have ideas for content? Want to share your expertise on our blog? Email us at marketing@hawksoft.com.

texting, text messaging, CTIA, texting regulations, agency management system texting, industry topics, HawkSoft news, 10DLC, A2P, TCR