--- title: HawkTalk | Kenny Hendricks description: Kenny Hendricks is the Director of Partner Integration at HawkSoft, focused on connecting HawkSoft to the expansive ecosystem of technology companies servicing the independent agency channel. --- - [Home](http://hawksoft.com/) - [Product](https://www.hawksoft.com/agency-management-system/) - [Agency Management System](https://www.hawksoft.com/agency-management-system/) - [Feature Tour](https://www.hawksoft.com/agency-management-system/tour/) - [Service That Delights](https://www.hawksoft.com/agency-management-system/wow/) - [Conversions](https://www.hawksoft.com/agency-management-system/conversions/) - [Why HawkSoft](https://www.hawksoft.com/why-hawksoft/) - [Agency Stories](https://www.hawksoft.com/stories/) - [About Us](https://www.hawksoft.com/about/story/) - [Our Story](https://www.hawksoft.com/about/story/) - [Core Values](https://www.hawksoft.com/about/core-values/) - [Leadership](https://www.hawksoft.com/about/leadership/) - [Partners](https://www.hawksoft.com/about/partners/) - [Careers](https://www.hawksoft.com/about/careers/) - [Support](https://www.hawksoft.com/support/) - [Contact Support](https://www.hawksoft.com/support/) - [Submit Support Ticket](https://www.hawksoft.com/support/ticket/) - [Join a Support Session](https://www.hawksoft.com/support/join/) - [System Requirements](https://www.hawksoft.com/support/system-requirements/) - [Download Center](http://download.hawksoftinc.com/) - [Resources](https://www.hawksoft.com/guides/) - [Carrier Downloads](http://hawksoftinc.com/agency-management-system/carrier-downloads) - [HawkSoft University](https://www.hawksoft.com/university/index.html) - [HUG (HawkSoft User Group)](https://www.hawksoft.com/hugs/index.html) - [Referral Program](https://www.hawksoft.com/referrals/index.html) - [Shows & Conventions](https://www.hawksoft.com/shows/index.html) - [Guides & Brochures](https://www.hawksoft.com/guides/index.html) - [Contact Us](https://www.hawksoft.com/contact/) - [Blog](https://hawksoft.com/blog/) ## [HawkTalk Blog](https://blog.hawksoft.com/) ## Industry insights for independent insurance agencies   [![Blog author](https://blog.hawksoft.com/hubfs/HawkSoft%20-%20Oct%202017/image/cropped-cropped-HawkSoft-Square-Logo.png)](https://www.hawksoft.com/) ## Kenny Hendricks ![](https://blog.hawksoft.com/hubfs/work-photo-hendricks.jpg) Kenny Hendricks is the Director of Partner Integration at HawkSoft, focused on connecting HawkSoft to the expansive ecosystem of technology companies servicing the independent agency channel. ### Recent Posts [February 21 2023](https://blog.hawksoft.com/partner-program-2023-goals) - [Tweet](https://twitter.com/share) [No Comments](https://blog.hawksoft.com/partner-program-2023-goals#comments-listing) [Partner API](https://blog.hawksoft.com/topic/partner-api), [HawkSoft news](https://blog.hawksoft.com/topic/hawksoft-news), [API integrations](https://blog.hawksoft.com/topic/api-integrations) ## [HawkSoft's Partner Program - Successes in 2022 and Goals for 2023](https://blog.hawksoft.com/partner-program-2023-goals) [![hand placing building blocks that form a gear](https://blog.hawksoft.com/hubfs/Partner%20header%20-%20sm.jpg)](https://blog.hawksoft.com/partner-program-2023-goals) ### *By Kenny Hendricks - Director of Partner Integrations, HawkSoft* [Read More](https://blog.hawksoft.com/partner-program-2023-goals) [January 25 2022](https://blog.hawksoft.com/partner-api-update-2022) - [Tweet](https://twitter.com/share) [4 Comments](https://blog.hawksoft.com/partner-api-update-2022#comments-listing) [Partner API](https://blog.hawksoft.com/topic/partner-api), [HawkSoft news](https://blog.hawksoft.com/topic/hawksoft-news), [API integrations](https://blog.hawksoft.com/topic/api-integrations), [2-way API](https://blog.hawksoft.com/topic/2-way-api) ## [2022 Partner API update: 2-way API integration, PartnerTalk webinar series, and more](https://blog.hawksoft.com/partner-api-update-2022) [![integrations in the palm of a hand](https://blog.hawksoft.com/hubfs/Partner%20API%20header.jpg)](https://blog.hawksoft.com/partner-api-update-2022) *By Kenny HendricksDirection of Partner Integration, HawkSoft* [Read More](https://blog.hawksoft.com/partner-api-update-2022) [April 27 2021](https://blog.hawksoft.com/statement-on-integration-with-better-agency) - [Tweet](https://twitter.com/share) [No Comments](https://blog.hawksoft.com/statement-on-integration-with-better-agency#comments-listing) [Partner API](https://blog.hawksoft.com/topic/partner-api) ## [Joint Statement on integration with Better Agency](https://blog.hawksoft.com/statement-on-integration-with-better-agency) The following is a joint statement from Better Agency and HawkSoft. To better serve their customers and to pursue the best route towards success for their company, the team at Better Agency is... [Read More](https://blog.hawksoft.com/statement-on-integration-with-better-agency) [June 22 2020](https://blog.hawksoft.com/api-update-2020) - [Tweet](https://twitter.com/share) [No Comments](https://blog.hawksoft.com/api-update-2020#comments-listing) [Partner API](https://blog.hawksoft.com/topic/partner-api), [HawkSoft Cloud](https://blog.hawksoft.com/topic/hawksoft-cloud), [vendor integrations](https://blog.hawksoft.com/topic/vendor-integrations), [HawkSoft news](https://blog.hawksoft.com/topic/hawksoft-news) ## [HawkSoft's Partner API: an Update from the Road](https://blog.hawksoft.com/api-update-2020) [![Highway traffic lights](https://blog.hawksoft.com/hubfs/API_header_highway_cropped.jpg)](https://blog.hawksoft.com/api-update-2020) [Read More](https://blog.hawksoft.com/api-update-2020) [December 02 2019](https://blog.hawksoft.com/augie-ivans-connect-2019) - [Tweet](https://twitter.com/share) [No Comments](https://blog.hawksoft.com/augie-ivans-connect-2019#comments-listing) [AUGIE](https://blog.hawksoft.com/topic/augie), [IVANS Connect](https://blog.hawksoft.com/topic/ivans-connect), [Insurance Industry Events](https://blog.hawksoft.com/topic/insurance-industry-events), [industry topics](https://blog.hawksoft.com/topic/industry-topics) ## [AUGIE and IVANS Connect 2019: Community, Not Competition](https://blog.hawksoft.com/augie-ivans-connect-2019) [![AUGIE AMS Vendors Panel Cropped](https://blog.hawksoft.com/hubfs/AUGIE%20AMS%20Vendors%20Panel%20Cropped.jfif)](https://blog.hawksoft.com/augie-ivans-connect-2019) [Read More](https://blog.hawksoft.com/augie-ivans-connect-2019) [February 07 2019](https://blog.hawksoft.com/update-on-hawksofts-partner-api) - [Tweet](https://twitter.com/share) [8 Comments](https://blog.hawksoft.com/update-on-hawksofts-partner-api#comments-listing) [Product](https://blog.hawksoft.com/topic/product), [Company culture](https://blog.hawksoft.com/topic/company-culture), [Partner API](https://blog.hawksoft.com/topic/partner-api), [HawkSoft news](https://blog.hawksoft.com/topic/hawksoft-news) ## [Update on HawkSoft's Partner API](https://blog.hawksoft.com/update-on-hawksofts-partner-api) [![partner-api-letter-header1.png](https://blog.hawksoft.com/hubfs/partner-api-letter-header1.png.jpg)](https://blog.hawksoft.com/update-on-hawksofts-partner-api) **This is a technical read, but it is worth it if you believe (as we do) that our Partner API is a central part to HawkSoft's future. The drawing above will make more sense by the end.** [Read More](https://blog.hawksoft.com/update-on-hawksofts-partner-api) [January 31 2018](https://blog.hawksoft.com/improve-retention-with-nps) - [Tweet](https://twitter.com/share) [4 Comments](https://blog.hawksoft.com/improve-retention-with-nps#comments-listing) [Education](https://blog.hawksoft.com/topic/education), [Agency Intelligence](https://blog.hawksoft.com/topic/agency-intelligence), [Net Promoter Score](https://blog.hawksoft.com/topic/net-promoter-score), [Customer Retention](https://blog.hawksoft.com/topic/customer-retention), [industry topics](https://blog.hawksoft.com/topic/industry-topics) ## [How to use the Net Promoter Score survey to increase customer retention](https://blog.hawksoft.com/improve-retention-with-nps) ## 5% increase in retention can lead to 25%-95% increase in profit(Source: Bain & Company) Harvard Business Review says, “acquiring a new customer is anywhere from five to 25 times more expensive than... [Read More](https://blog.hawksoft.com/improve-retention-with-nps) [December 01 2017](https://blog.hawksoft.com/agency-announcements) - [Tweet](https://twitter.com/share) [7 Comments](https://blog.hawksoft.com/agency-announcements#comments-listing) [Education](https://blog.hawksoft.com/topic/education), [HawkSoft 4.1](https://blog.hawksoft.com/topic/hawksoft-4-1), [HawkSoft news](https://blog.hawksoft.com/topic/hawksoft-news) ## [5 Ideas for Getting Started with Agency Announcements](https://blog.hawksoft.com/agency-announcements) [![](https://blog.hawksoft.com/hubfs/Agency%20Announcements%20blog%20post/hawktalk-banner.jpg)](https://blog.hawksoft.com/agency-announcements) Did you know 99 out of 100 HawkSoft users see the Start Page when they first log in? HawkSoft has made use of this with the Messages panel (formerly “News” feed) for years as a direct way to... [Read More](https://blog.hawksoft.com/agency-announcements) [November 08 2017](https://blog.hawksoft.com/open-api) - [Tweet](https://twitter.com/share) [10 Comments](https://blog.hawksoft.com/open-api#comments-listing) [Partner API](https://blog.hawksoft.com/topic/partner-api), [HawkSoft news](https://blog.hawksoft.com/topic/hawksoft-news) ## [An Open Conversation about APIs](https://blog.hawksoft.com/open-api) [![API Roadmap2](https://blog.hawksoft.com/hubfs/API%20Roadmap2.png)](https://blog.hawksoft.com/open-api) **UPDATE JANUARY 2022**: For the most recent information about the HawkSoft Partner API, read our [2022 Partner API Update](https://blog.hawksoft.com/partner-api-update-2022?hs_preview=jwhRxHJf-64447575936) In September, HawkSoft gave in to a truly 21st century impulse: we engaged... [Read More](https://blog.hawksoft.com/open-api) [September 26 2017](https://blog.hawksoft.com/blog/sales-pipeline) - [Tweet](https://twitter.com/share) [No Comments](https://blog.hawksoft.com/blog/sales-pipeline#comments-listing) [Business](https://blog.hawksoft.com/topic/business), [Development](https://blog.hawksoft.com/topic/development), [HawkSoft](https://blog.hawksoft.com/topic/hawksoft), [Infographics](https://blog.hawksoft.com/topic/infographics), [Agency Intelligence](https://blog.hawksoft.com/topic/agency-intelligence), [HawkSoft 4](https://blog.hawksoft.com/topic/hawksoft-4), [Product](https://blog.hawksoft.com/topic/product), [Sales Pipeline](https://blog.hawksoft.com/topic/sales-pipeline), [HawkSoft news](https://blog.hawksoft.com/topic/hawksoft-news) ## [Customize the Sales Pipeline in HawkSoft 4 (Bonus: Sales Pipeline Infographic)](https://blog.hawksoft.com/blog/sales-pipeline) (*Source: Shutterstock*) HawkSoft 4 launches this October with a visual overhaul and a redesigned sales pipeline that will help you support and understand your agency better than ever. [Read More](https://blog.hawksoft.com/blog/sales-pipeline) [All posts](https://blog.hawksoft.com/all) Search this site on Google Search ### archives - [partner content (73)](https://blog.hawksoft.com/tag/partner-content) - [HawkSoft news (70)](https://blog.hawksoft.com/tag/hawksoft-news) - [industry topics (68)](https://blog.hawksoft.com/tag/industry-topics) - [Automation (45)](https://blog.hawksoft.com/tag/automation) - [insurance perspectives podcast (27)](https://blog.hawksoft.com/tag/insurance-perspectives-podcast) ### Follow Us - - - ### you might also like ![](https://blog.hawksoft.com/hubfs/AI%20header%20-%20sm.jpg) [How to Implement AI at Your Independent Insurance Agency](https://blog.hawksoft.com/how-to-implement-ai-at-your-independent-insurance-agency) [Read More](https://blog.hawksoft.com/how-to-implement-ai-at-your-independent-insurance-agency) ![](https://blog.hawksoft.com/hubfs/HelpPortal_Home_border.png) [The HawkSoft Help Portal: Your New All-in-One Help Resource](https://blog.hawksoft.com/help-portal-introduction) [Read More](https://blog.hawksoft.com/help-portal-introduction) **Address** 1230 SE 3rd Ave Canby, OR 97013 **Phone** 866-884-4680 **Hours** Monday – Friday | 6:00AM – 5:00PM Pacific Standard Time [© Copyright 2017 HawkSoft, Inc. 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