5% increase in retention can lead to 25%-95% increase in profit(Source: Bain & Company)

Harvard Business Review says, “acquiring a new customer is anywhere from five to 25 times more expensive...

Did you know 99 out of 100 HawkSoft users see the Start Page when they first log in? HawkSoft has made use of this with the Messages panel (formerly “News” feed) for years as a direct way to...

UPDATE FEBRUARY 2019: Read our "Update on HawkSoft's Partner API" letter here.

In September, HawkSoft gave in to a truly 21st century impulse: we engaged after being called out on Twitter.

AUGIE Face to Face, September 24, 2017 Pictured left to right: Paul Hawkins, Andy Fogarty, Mike Skeele.

(Source: Shutterstock)

HawkSoft 4 launches this October with a visual overhaul and a redesigned sales pipeline that will help you support and understand your agency better than ever.

Paul Hawkins (Founder and CEO HawkSoft) with Buzz Lightyear

1995 was a notable year. HawkSoft and Buzz Lightyear both began their blast into the future. Twenty-two years later, we are still...

We are rapidly approaching the HawkSoft User Group National Conference! Hundreds of HawkSoft users, developers, and thought leaders will be gathering in Sandusky, OH on May 10 and 11. A dedicated...

You’re reading this on a screen, aren’t you? Thought so.