5% increase in retention can lead to 25%-95% increase in profit(Source: Bain & Company)

Harvard Business Review says, “acquiring a new customer is anywhere from five to 25 times more expensive than...

Did you know 99 out of 100 HawkSoft users see the Start Page when they first log in? HawkSoft has made use of this with the Messages panel (formerly “News” feed) for years as a direct way to...

UPDATE JANUARY 2022: For the most recent information about the HawkSoft Partner API, read our 2022 Partner API Update

In September, HawkSoft gave in to a truly 21st century impulse: we engaged...

AUGIE Face to Face, September 24, 2017 Pictured left to right: Paul Hawkins, Andy Fogarty, Mike Skeele.

(Source: Shutterstock)

HawkSoft 4 launches this October with a visual overhaul and a redesigned sales pipeline that will help you support and understand your agency better than ever.

Paul Hawkins (Founder and CEO HawkSoft) with Buzz Lightyear

1995 was a notable year. HawkSoft and Buzz Lightyear both began their blast into the future. Twenty-two years later, we are still...

We are rapidly approaching the HawkSoft User Group National Conference! Hundreds of HawkSoft users, developers, and thought leaders will be gathering in Sandusky, OH on May 10 and 11. A dedicated...

You’re reading this on a screen, aren’t you? Thought so.